For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer: commit to the practice.
Your work is your art. The successful scientist, entrepreneur, marketer, painter or non-profit leader is an artist. An artist who does something magical, something generous and something important. This is art. But when it comes to making art, there is no guaranteed formula. Only a pattern all creatives follow, and the consistent practice of its pursuit. And while engaging in the practice doesn't guarantee fame, fortune, or a spot on the wall at the MoMA (in fact, the lack of a guarantee is part of the deal) ignoring it means that you're doomed to frustration, heartache, and never being heard. Once you see it, you can't unsee it.
There are a lot of surprises in this extraordinary little book, surprises that will dramatically shift the way you engage with your work and your career. The Practice will help you dance with your fear, take the risks...
