The Research Report Playbook: Here We Grow, Yo - Erin Balsa

Erin Balsa - The Research Report Playbook | 1,73 GB
Over the past three years, I've helped B2B SaaS clients drive MILLIONS of dollars in revenue by creating the kind of research reports people actually want to read and share. Like the 2020 Remote Work Report, which has driven $680k in revenue (so far). Now I'm packing EVERYTHING I know about research report creation and distribution into a course that includes my plug-and-play TEMPLATE.

Course Preview
Lesson 1: Course Intro
Welcome + objectives

Lesson 2: Planning + Project Management
Organizing all the moving pieces + setting clear expectations

Lesson 3: Data Collection + Analysis
Securing an audience, writing questions + analyzing raw data

Lesson 4: Report Writing + Design
Turning an outline into a polished report

Lesson 5: WebDev + Tracking
Setting up campaign tracking + QA

Lesson 6: Organic Promotion + PR
Generating attention + leads

Lesson 7: Paid Promotion
Planning ads + writing ad copy

Lesson 8: Sales Enablement
Helping sales have more productive conversations

Lesson 9: Post-launch
Analyzing results + making process improvements

Lesson 10: Monetization
How to sell research reports to clients

Lesson 11: My Writing Process Deep Dive (Bonus)
How I do data storytelling, step-by-step

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