Welcome to The Startup Owner's Manual, a near-encyclopedic manual that will teach you
* How to incorporate the Business Model Canvas as the organizing principle for startup hypotheses
* How to find Product-Market fit
* How to Get, Keep and Grow customers
* How to fuel growth with metrics that matter
The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank, unlocking the secrets to building a successful, scalable company.
This book:
* Guides startups of all types in their search for a scalable, profitable business model
* Explains the 9 deadly sins startups commit most often - and helps you avoid them
* Provides separate paths and advice for physical versus web/mobile products
* Explains how to test and iterate your company's road to product/market fit
* Details strategies and tactics for how to get, keep and...
