The Strategic Branding Mba

What you'll learn
The Key Pillars of Brand Strategy: Architecture, Positioning and Design
From Brand Equity to Brand Salience: how to build memorable brands
Brand Finance: what's the deal with brand valuation? Key methodologies and differences
Consumer and Customer Insights: developing unique positioning
EXTRA: Open Innovation and how it impacts your marketing and business models
Requirements
A genuine interest in Marketing and Branding Strategy
Description
Unlock the full potential of your marketing efforts with our comprehensive online course, designed to transform your approach to brand strategy from the ground up. Whether you're a seasoned professional looking to refine your skills or a newcomer eager to lay a strong foundation, this course is tailored to meet your needs.Dive deep into the essentials of Brand Architecture, Positioning, and Design, and master crafting a brand that stands out in today's crowded marketplace. Our modules offer a thorough understanding of these critical elements, ensuring you have the tools to build a cohesive and compelling brand identity.But what sets our course apart is its focus on consumer insights. Gain a solid base in understanding your target audience and learning how to anticipate their needs, desires, and behaviors. This knowledge is crucial for creating marketing strategies that resonate, engage, and convert.We don't stop there. Explore key marketing concepts such as Brand Archetypes, Equity, Salience, and Purpose. These concepts are not just buzzwords but the pillars upon which successful brands are built. Our course demystifies these terms and provides practical applications, allowing you to leverage them to your brand's advantage.Furthermore, get an introductory look into Brand Valuation and comprehend the actual monetary value of a brand. This understanding is invaluable for making informed decisions that affect your brand's financial health and growth potential.This course is more than just a learning experience; it's an investment in your brand's future. With interactive lessons, real-world case studies, and actionable insights, you're not just learning but preparing to lead your brand to new heights. Join us to bridge the gap between theory and execution and become the brand strategist every company seeks.
Overview
Section 1: Key Pillars of Brand Strategy
Lecture 1 Strategic Brand Design
Lecture 2 Brand Design
Section 2: From Brand Equity to Brand Salience
Lecture 3 Brand Archetypes
Lecture 4 Brand Equity
Lecture 5 Brand Purpose
Lecture 6 Brand Salience
Section 3: Consumer and Customer Insights
Lecture 7 Consumer Insights
Section 4: Brand Valuation
Lecture 8 Brand Valuation
Junior Brand Managers,Marketing Managers,Product Managers,Marketing Students,Agency-side Account Managers,Strategic Planners,Social Media Managers
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