Tiktok And Instagram Reels Marketing Strategy

Free Download What you'll learn
welcome to the world of marketing where short video is king
Effective marketing strategies for TikTok videos
Effective marketing strategies for instagram reels
Modern digital marketing strategies
Requirements
No
Description
It's an exciting time for brands to be jumping into the world of short-form video. TikTok and Instagram Reel's fast-growing platforms are home to a hyper-engaged audience with significant buying power. So if your brands align with these platforms in terms of demographics, interests, and values, and you're ready to commit to creating a steady stream of authentic, valuable content, get ready for a great return on your investment. Now, in addition to the advice offered in this course, I recommend taking a look at a few other courses in our library that will set you up for success in the world of video marketing. My course Social Media Video for Business and Marketing will show you how different types of videos can satisfy different purposes within the marketing funnel. And my series Social Media Video Strategy: Weekly Bites offers a lot of tips and tricks for engaging online audiences. And as you can see, there are dozens of other courses that cover a plethora of topics in social media marketing. So peruse our offerings for trainings that fit your needs. I also advise that you check out TikTok's own resources, the TikTok Creator Portal. It offers a ton of content for people just getting started. Also, be sure to check out the TikTok for Business resource, where brands get step-by-step directions on getting the most out of the platform. Doing your research is just part of the story. Also prepare by immersing yourself in the platform, and get a sense for what your competition is doing before creating your own content. Find out how you might be able to partner with creators in your niche. Get a sense of the types of trends and challenges you might enjoy tackling. There's so much to discover about this exciting world of shareable, authentic content. And remember, have fun. TikTok and Instagram Reels are places for joy and creativity. Your target audience will be much more likely to connect with you and identify with your brand if you celebrate and share what it's like being you, the person behind the brand.
Overview
Section 1: Welcome to the world of marketing where short video is king
Lecture 1 Modern digital marketing strategies1.1
Lecture 2 The role of short-form video in social media marketing1.2
Lecture 3 Techniques to create strong short-form video1.3
Lecture 4 Digging deeper TikTok1.4
Lecture 5 Digging deeper Instagram Reels1.5
Section 2: Effective marketing strategies for TikTok videos
Lecture 6 Top strategies for creating effective TikToks2.1
Lecture 7 Understanding the TikTok algorithm2.2
Lecture 8 Using hashtags effectively2.3
Lecture 9 Capitalizing on trends and challenges2.4
Lecture 10 Leveraging influencers2.5
Lecture 11 Creating ads2.6
Lecture 12 Using other TikTok tools and techniques2.7
Section 3: Effective marketing strategies for instagram reels
Lecture 13 Connections between Reels and TikTok strategies3.1
Lecture 14 Understanding the unique selling points of Instagram Reels.3.2
Lecture 15 Implementing your social strategy for TikTok and Reels3.3
Section 4: Instagram Profile Setup and Orientation
Lecture 16 Tour the Instagram user interface1.1
Lecture 17 Convert to an Instagram professional account1.2
Lecture 18 Optimizing your professional Instagram profile1.3.mov
Lecture 19 Optimizing uploads of photos and videos1.4
Lecture 20 Modify Instagram settings1.5
Lecture 21 Using Instagram on a computer1.6
Section 5: Get Started with Marketing on Instagram
Lecture 22 Explore models of business success2.1
Lecture 23 Built-in tools for marketing2.2
Lecture 24 Interact with the community to build trust2.3
Section 6: Develop a Marketing Strategy for Instagram
Lecture 25 Content ideas and strategies for Instagram3.1
Lecture 26 Create a unique style on Instagram 3.2
Lecture 27 Research your competition on Instagram 3.3
Lecture 28 Utilize hashtags with a posting schedule3.4
Section 7: Implement Your Instagram Marketing Campaign
Lecture 29 Marketing with Instagram Stories4.1
Lecture 30 Marketing with Instagram Reels4.2
Lecture 31 Marketing with IGTV4.3
Lecture 32 Marketing with live video on Instagram4.4
Lecture 33 Using Instagram Shopping posts4.5
Lecture 34 Content marketing with Instagram Guides4.6
Lecture 35 Leveraging Instagram paid ads4.7
Section 8: Optimize Your Marketing Strategy on Instagram
Lecture 36 Review Instagram Insights to optimize marketing strategy5.1
Lecture 37 Run polls and ask questions on Instagram5.2
Lecture 38 Saving Instagram Stories as Story Highlights5.3
Lecture 39 Embedding Instagram photos into websites5.4
Lecture 40 Useful Instagram enhancement platforms5.5
Lecture 41 Additional resources5.6
Section 9: Live Video Styles
Lecture 42 Live educational videos 1.1
Lecture 43 Live interview videos 1.2
Lecture 44 Live demo videos 1.3
Lecture 45 Live video tours 1.4
Section 10: Creating Live Video Content
Lecture 46 When to create live video 2.1
Lecture 47 Different live video platforms 2.2
Lecture 48 Preparing for your live video 2.3
Lecture 49 Introductions and conclusions in your live video2.4
Lecture 50 Creating engagement during live videos 2.5
Section 11: Promoting Your Live Video
Lecture 51 Building your live video audience 3.1
Lecture 52 Sharing your live video 3.2
Lecture 53 Repurposing your live video 3.3
Section 12: Launching Live Video
Lecture 54 Tools for live video 4.1
Lecture 55 Visuals for live video 4.2
Lecture 56 Start creating live videos 4.3
Section 13: Good understanding of content
Lecture 57 Content means too much.1.1
Lecture 58 Content is more than all blogs and articles 1.2
Lecture 59 Content is more than a cost understanding 1.3
Section 14: Understand content marketing
Lecture 60 Understand content marketing 2.1
Lecture 61 Where did this content marketing come from 2.2
Lecture 62 What is the main purpose of content marketing 2.3
Lecture 63 Advanced goals of content marketing 2.4
Section 15: Details for successful content marketing
Lecture 64 How to grow the niche content audience 3.1
Lecture 65 Understanding a different brand perspective 3.2
Lecture 66 Presenting content experiments 3.3
Lecture 67 Actively understanding content 3.4
Section 16: Developing a successful content marketing strategy
Lecture 68 Forget what you know 4.1
Lecture 69 Choosing the right audience 4.2
Lecture 70 Our competitive analysis priority 4.3
Lecture 71 understand your right to win 4.4
Section 17: How we can create and source effective content
Lecture 72 Creating content on the customer journey 5.1
Lecture 73 Choosing content marketing formats and channels 5.2
Lecture 74 Source from anywhere 5.3
Lecture 75 Making content very effective 5.4
Section 18: Grow content operations
Lecture 76 Choosing a content calendar 6.1
Lecture 77 Understand content processes 6.2
Lecture 78 Clarifying roles and responsibilities 6.3
Lecture 79 Content operations that come to life 6.4
Section 19: Create advanced intelligence for content
Lecture 80 Selecting content KPIs 7.1
Lecture 81 Monitoring content KPI data 7.2
Lecture 82 Optimizing content performance regularly 7.3
Section 20: Using content technology by constantly renewing it
Lecture 83 Finding content technology 8.1
Lecture 84 Considering advanced content technology 8.2
Lecture 85 Developing strategy for content technology 8.3
Section 21: Seize content marketing opportunities
Lecture 86 Scaling content marketing 9.1
Lecture 87 Succeeding as a small business 9.2
Lecture 88 Succeed as a large or corporate business 9.3
Section 22: Creating a social media roadmap
Lecture 89 Set your goals.1.1
Lecture 90 Define your target audience.1.2
Section 23: Choosing the most successful social networks
Lecture 91 Invest in smart channels.2.1
Lecture 92 The most successful social networks.2.2
Lecture 93 Social networks for message and chat.2.3
Lecture 94 Very important niche social networks.2.4
Section 24: Great social media posting models
Lecture 95 How we can create great messages.3.1
Lecture 96 Manage by setting a great calendar.3.2
Lecture 97 Managing ads on social media.3.3
Section 25: Effective sustainable communication with customers
Lecture 98 Achieve success with the masses by Building communities.4.1
Lecture 99 Importance of customer service in social media.4.2
Section 26: How can we turn social media into sales?
Lecture 100 Strengthen sales by directly supporting.5.1
Lecture 101 Developing business by partnering with Influencers.5.2
Section 27: Measuring social media in the most efficient way
Lecture 102 Connecting social networks with goals.6.1
Section 28: Constantly making the best improvements to social media
Lecture 103 More than being active.7.1
Lecture 104 Bring great apps to life.7.2
Section 29: How to create tribes on social media
Lecture 105 Understanding community management 1.1
Lecture 106 Why should we build our own community 1.2
Section 30: Create online tribes
Lecture 107 How to create your great strategy 2.1
Lecture 108 Using social media to build your community.2.2
Lecture 109 Best practices for community building 2.3
Section 31: Growing your tribes on social media
Lecture 110 Creating content keeps your tribes alive.3.1
Lecture 111 How to increase active participation in your communities.3.2
Lecture 112 How to find brand ambassadors and influencers.3.3
Lecture 113 How to promote your community.3.4
Section 32: Measuring their success and performance
Lecture 114 How to scale your community.4.1mov
Lecture 115 How to measure the growth of your fans.4.2
Lecture 116 Demonstrate your influence in communities as a leader.4.3
Section 33: Tools for managing audiences and communities
Lecture 117 Very good use of tools for community management.5.1
Section 34: Story Basics
Lecture 118 How stories connect 1.1
Lecture 119 Story types to grow 1.2
Lecture 120 Good story qualities 1.3
Section 35: Building a Story
Lecture 121 Finding your story 2.1
Lecture 122 Your audience 2.2
Lecture 123 Call to action 2.3
Section 36: Telling a Story
Lecture 124 Story structure 3.1
Lecture 125 Grabbing attention 3.2
Lecture 126 Deep engagement 3 3
Lecture 127 Growing community 3.4
Lecture 128 Interactive stories 3.5
Section 37: More
Lecture 129 More material 4.1
Lecture 130 Interview 4.2
Lecture 131 Core values 4.3
Lecture 132 Connect before convincing 4.4
Lecture 133 Crowdfunding 4.5
Lecture 134 How to start your story 4.6
Lecture 135 Tell stories in person 4.7
Lecture 136 Tell stories in person 4.7
Section 38: Getting Started with TikTok
Lecture 137 Benefits of creating on TikTok 1.1
Lecture 138 Identifying your authentic creator persona 1.2
Lecture 139 Setting up your account on TikTok 1.3
Lecture 140 Choosing accounts to follow 1.4
Lecture 141 Understanding trends 1.5
Section 39: Creating Content
Lecture 142 Developing a content strategy 2.1
Lecture 143 Understanding TikTok's algorithm 2.2
Lecture 144 Creative best practices 2.3
Section 40: TikTok İnterface and Features
Lecture 145 Home and Discover pages 3.1
Lecture 146 Inbox and Profile pages 3.2
Lecture 147 TikTok has quickly become one of the most popular 3.3
Lecture 148 Finding insights in analytics 3.4
Section 41: Monetizing Tiktok
Lecture 149 Initiating brand partnerships and collaborations 4.1
Lecture 150 Selling products, services, and merchandise 4.2
Lecture 151 Growing your business with TikTok 4.3
Section 42: Frame Your Brand Strategy . Starting with Customer and Market Research
Lecture 152 1 .1 How to build your strategy A customer researc
Lecture 153 1.2 Forming a strategy through strong customer int
Lecture 154 1.3 Leveraging customer research to develop a cust
Section 43: Develop Yoru Brand Promise. Building a Unique Position
Lecture 155 2.1 Discovering your unique brand value to build a
Lecture 156 2.2 Creating a customer benefit ladder Deliver con
Lecture 157 2.3 Bringing it together Write your brand positio
Section 44: Define Your Brand Character. Articulating Brand Value
Lecture 158 3.1 Identifying your brand character Select an arc
Lecture 159 3.2 Describing your brand character Hone brand per
Lecture 160 3.3 Fleshing out your brand Define brand edges
Section 45: Activate Your Brand Strategy. Connecting with Customer.
Lecture 161 4.1 Tailoring the customer journey Nurture down th
Lecture 162 4.2 Planning creative Write creative briefs to exe
Lecture 163 4.3 Evaluating creative A framework to assess your
Section 46: Refine Your Brand Strategy influencing the Customer Experience
Lecture 164 5.1 Using the four Ps framework to refine your bra
Lecture 165 5.2 Using the start, stop, and continue framework
Lecture 166 5.3 It's time to create your brand strategy
To all professionals who want to do effective marketing on tiktok and instagram


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