Tourist Behavior: Past, Present, and Future
English | 2023 | ISBN: 1774910241 | 348 Pages | PDF (True) | 16 MB
Studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists.
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