Udemy - Fundamentals of Email Delivery

What you'll learn
Best practices for email list management
Technical considerations for optimizing email results
Common mistakes and how to avoid them
A SMART framework for reframing your approach to email marketing
Requirements
This course is for anyone who uses email as a strategy for growing their business.
Description
Email marketing remains one of the most powerful tools for small businesses and marketers, but only if your emails actually reach your audience's inbox. No matter how great your content or strategy is, your efforts fall flat if your messages get lost in spam folders or blocked altogether. That's where the Fundamentals of Email Delivery come in.This course demystifies the technical and strategic aspects of email deliverability in a straightforward, approachable way. You'll learn the essential steps to ensure your emails land where they should, in your contacts' inboxes, and avoid getting caught by spam filters. From understanding crucial authentication acronyms like SPF, DKIM, and DMARC, to managing your sender reputation and crafting content that inbox providers love, this course covers key concepts and best practices to help you maximize the results you get from email.The reality is clear: your email marketing strategy is only as effective as your ability to get your messages seen. By understanding deliverability, you increase open rates, engagement, and as a result - conversions. Whether you're just getting started or struggling with poor email performance, this course will give you the confidence to transform your email approach.With practical tips, real-world examples and insights, and proven strategies; you'll be empowered to make your emails work harder for your business. Don't let your emails sit unread - join us and level-up the results of your email marketing today.
Who this course is for
Entrepreneurs
Business Owners
Marketing Managers
Digital Marketers
Small Businesses
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