Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
[*]Why businesses need to embrace social media marketing
[*]Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
[*]Learning how to craft your business's social media strategy using today's formats
[*]How to leverage images and video in your social media outreach
[*]Leveraging chat bots, paid social media, and influencer marketing
[*]Building your business social marketing team
[*]Measure your social media outreach progress and improve your performance over time
