Up-Level Your Press Release Writing

What you'll learn
How to make your press release newsworthy and identify the best story angle
he best process for getting started, especially when you feel overwhelmed and don't know there to begin
Apply tips to structure your releases in a way that tells a story
Write compelling quotes and headlines to take your release to the next level
Significantly improve your writing to take you release from good to GREAT
Identify ways to vary sentence structure by connecting ideas, using subordinating conjunctions, prepositions, and relative clauses
Recognize ways to improve the use of effective wordchoice to take your writing to the next level
Requirements
No prior experience needed - you will learn the basics of press release writing, and for those who are fimiliar or do not need the refresher, you can skip over those lestures.
Description
Unlock the secret to up-leveling your press release writing. By the end of this course, you will be able to take your press releases from good to GREAT and win over journalists, clients, and your bosses. In this course, you'll learn how to tell a story with your press release (and how to identify the most newsworthy topic/story angle), master those tricky headlines and quotes, and significantly improve your writing skills for a well-written press release that is next level. This course is hands-on, and you will have an opportunity to apply what you've learned and practice with several examples and assignments.You will learn to:- How to make your press release newsworthy and identify the best story angle- The best process for getting started, especially when you feel overwhelmed and don't know there to begin - Apply tips to structure your releases in a way that tells a story- Write compelling quotes and headlines to take your release to the next level- Significantly improve your writing to take you release from good to GREAT- Identify ways to vary sentence structure by connecting ideas, using subordinating conjunctions, prepositions, and relative clauses- Recognize ways to improve the use of effective wordchoice to take your writing to the next levelMy courses are not gimmicky or full of fluff just to make videos and hours of content. I teach you what you need to know in a streamlined and effective way.I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund-no questions askedReady to get started? I'll see you inside!
Overview
Section 1: Introduction
Lecture 1 What you will learn
Section 2: Foundations of Press Release Writing
Lecture 2 What is a press release?
Lecture 3 Learn when to write a press release
Lecture 4 Elements a press release must include
Lecture 5 DOWNLOADABLE RESOURCE: AP Style Cheat Sheet
Section 3: Take Your Release from Good to GREAT
Lecture 6 What makes a great press release?
Lecture 7 Determine the press release topic and angle
Lecture 8 Knowing where to begin: Best Practices for getting started
Lecture 9 DOWNLOADABLE RESOURCE: Press Release Questionnaire
Section 4: 3 Elements to Master for a GREAT Press Release
Lecture 10 Perfecting headlines (and sub-headlines)
Lecture 11 Crafting the most important paragraph: the opening paragraph
Lecture 12 Building on your story with quotes
Section 5: 2 Tips to Improve the Quality and Style of your Writing
Lecture 13 Part I: Varying your sentence structure for up-leveled writing
Lecture 14 Part II: Varying your sentence structure for up-leveled writing
Lecture 15 Enhancing and selecting your word choice for a next-level release
Lecture 16 DOWNLOADABLE RESOURCE: Writing Tip Sheet
Section 6: Practicce
Lecture 17 DOWNLOADABLE RESOURCE: Press Release Templates
Public Relations professionals of all levels
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