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Whoever Tells the Best Story Wins
General:
Name: Whoever Tells the Best Story Wins
Format: epub, mobi
Size: 2.44 MB
Description: Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate.
Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:
Capture attention
Motivate listeners
Gain trust
Strengthen your argument
Sway decisions
Demonstrate authenticity and encourage transparency
Spark innovation
Manage uncertainty
And more
Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling,Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Book:
Title: Whoever Tells the Best Story Wins
Author: Annette Simmons
Language: English
Year: 2021
Subjects: N/A
ISBN: 9780814409145
Total pages: 226
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