Whole Truth A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business [Audiobook]

English | ASIN: B0B3JX6RS4 | 2022 | 4 hours and 11 minutes | MP3 | M4B | 115 MB
Dale Pollak reveals the whole truth about wholesaling vehicles and provides a path for dealers to make more money as they wholesale inventory. In Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will lead you on a deep dive into the business of wholesaling vehicles, following unprecedented market conditions that followed the onset of COVID-19 and the ongoing disruption to new and used vehicle supply chains. Whole Truth examines the reasons dealers have long regarded selling wholesale vehicles as a money-losing proposition, and why the rise of new technologies, data science, and a more efficient wholesale marketplace now offers dealers an opportunity to create a double-barreled business in their used vehicle departments.

The book dissects the half-truths of wholesaling that are rooted in the history of the wholesale market and continue to erode dealers' profit-making potential as they wholesale vehicles, even in this unprecedented era of easy money. Pollak draws from the perspective and techniques of top-performing wholesale sellers to disclose the inconsistencies and creative math that undermine a dealer's ability to yield consistent profits as they wholesale vehicles. Whole Truth also introduces Project Upside, a new solution that enables a more comprehensive, controllable, and convenient method for dealers to achieve consistent wholesale profits with no risk as market conditions normalize. This revelatory new book captures and conveys the business-building opportunity dealers have overlooked for far too long. Pollak's industry expertise and insight assure that Whole Truth will help you understand and unlock the profit-making potential that awaits your vehicles in the wholesale market.


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