The Indispensable Guide to Copywriting How to Write Effective and Compelling Copy That Sells

Read all of the essential steps to copywriting from understanding the product, readers, and benefits, to closing the sale in this clear and effective guide.
Inside you'll discover how to:
Organise Your Copy
Copywriting, What's It All About?
Understanding the Product You're Writing About
Recognising Your Reader
Writing the Brief
Compose Your Copy
How to Write Headlines that Sell
How to Assemble Your Copy
Call to Action
Develop Your Copy
Be Innovative
How to Get Your Ideas Flowing Again
How to Captivate Your Reader
How to Polish Your Copy
Mastering the Art of Persuasion
How to Use Psychology to Engage, Influence and Sell
How to Hit the Right Tone
Tools
Tools and Resources to Make Your Life Simpler
Afterword
The Indispensable Guide to Copywriting will help you write headlines that sell, be more innovative with your copy, get your ideas flowing again when the well dries up and help captivate your reader.

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