AI SEO for Large Enterprises

What you'll learn
Understand the Mechanics of AI-Driven Search
Optimize Brand Visibility in AI-Generated Responses
Create Citation-Ready Content for AI Systems
Measure and Improve AI SEO Performance
Requirements
Basic knowledge of SEO
Description
Welcome to the future of search.Google clicks are dropping.AI tools like ChatGPT, Perplexity, and Gemini are now answering user questions directly-often without linking out. If your brand isn't part of those answers, you're invisible in the new search landscape.In this module, you'll learn:What AI SEO (also known as Generative Engine Optimization, or GEO) actually isHow it fundamentally differs from traditional SEO tacticsWhy AI assistants are now the gatekeepers of brand discovery and trustWhat actionable steps your brand must take to stay visible, cited, and relevant across AI platformsYou'll also explore how language models retrieve information, how to influence their outputs, and how to monitor your brand's presence inside LLM-generated responses.We'll cover everything from structured data and schema implementation to co-occurrence strategies, answer engine optimization, and visibility tracking tools.You'll walk away with a concrete roadmap to future-proof your brand-complete with examples, templates, and KPIs that matter in the age of AI search.This isn't theoretical. Leading companies are already adapting-and gaining share-of-voice across AI platforms while others vanish from the conversation.This shift is happening fast:AI Overviews already show up in 47% of Google queriesOver 31% of Gen Z users now start their search with AI toolsAnd 60% of AI responses result in zero clicksThat means traditional ranking strategies are no longer enough. Your content must be answerable, citable, and technically visible to large language models.If you're a content strategist, SEO lead, or marketing team at an enterprise brand, this module will equip you with the new skills needed to thrive in a zero-click world.AI isn't just changing how people find information-it's changing who gets seen and who gets forgotten.Don't get left behind-learn how to make your brand the answer.
Who this course is for
SEO professionals/founders looking to upskill
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