Be a Sequoia, Not a Bonsai The Seven Growth Secrets of the World's Most Successful Companies

Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you the playbook to grow profits (or donations) much faster, while delighting customers.
Nicolas Darveau-Garneau, Google's former Chief Evangelist, has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed the same seven principles. And he saw that the executives who mastered these principles rapidly advanced their careers.
This book contains a step-by-step guide and hundreds of case studies. For example, St. Jude Children's Research Hospital increased online fundraising 46% in a single year, expanding lifesaving cancer treatments to sixty countries. Invisalign added $7 billion in market value while competitors faltered. Surex Insurance quadrupled profits by acquiring more valuable customers. Asbury Automotive Group became the first dealership group to sell cars entirely online, driving a...

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