M.C.A. Hogarth, "Business for the Right-Brained: "
English | ISBN: 1985663031 | 2018 | 272 pages | EPUB | 5 MB
A career as a freelance artist? Not possible, you say? The Three Jaguars beg to differ! In this cartoon and checklist-filled guide, Marketer, Business Manager, and Artist walk you through the challenges of starting and building a creative business. Topics include productizing your work; metrics and tracking; communication and networking strategies; Day Job wrangling; pricing; branding; and even how to market yourself without feeling (*shudder*) slimy! If you've been looking for a clear (and humorous!) guide to the philosophy and practicalities of being a professional artist... this is your book. Also, did I mention the cartoons?
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