Consumer Behavior: Understanding Consumers- Designing Marketing Activities
English | 2023 | ISBN: 3658394757 | 161 Pages | PDF EPUB (True) | 6 MB
This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language.
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