Susan Horner, "Consumer Behaviour in Tourism Ed 4"
English | ISBN: 0367495597 | 2020 | 484 pages | PDF | 6 MB
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
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