Demystifying DIGITAL MARKETING

What you'll learn
1: The digital marketing landscape is constantly evolving, and this course is your roadmap to navigating this dynamic world.
2: Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.
3: Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.
4: Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.
5: Drive conversions: Master the art of turning website visitors into loyal customers or engaged followers.
6: Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.
Course Outcome 1: Understand the core principles and various channels of digital marketing.
Course Outcome 2: Develop and implement effective digital marketing strategies.
Course Outcome 3: Analyze and measure the performance of digital marketing campaigns.
Course Outcome 4: Apply best practices for search engine optimisation (SEO), social media marketing, content marketing, and other key areas.
Requirements
No programming experience or prerequisites needed.
Description
This course is suitable for students of management, commerce and individuals with little to no prior experience in digital marketing who want to gain foundational knowledge and practical skills in digital marketing.Learning Objectives:* Understand the core principles and various channels of digital marketing.* Develop and implement effective digital marketing strategies.* Analyze and measure the performance of digital marketing campaigns.* Apply best practices for search engine optimization (SEO), social media marketing, content marketing, and other key areas.Course Structure: Module 1: Introduction to Digital Marketing (10%)Module 2: Website Development and Optimization (15%)Module 3: Search Engine Optimization (SEO) (20%)Module 4: Social Media Marketing (20%)Module 5: Content Marketing (15%)Module 6: Email Marketing (10%)Module 7: Measurement, Analytics & Reporting.Module 8: Case Studies & Recent Trends.Case Studies include real-world examples with a view to showcase successful digital marketing strategies and campaigns. A few newer trends using AI in the domain of digital marketing have been included.Quizzes are aimed at reinforcing learning experiences and the assignments help the learner to apply their knowledge to realtime situations. Course Outcome:Reach your target audience: Learn how to connect with the right people at the right time across various digital channels.Craft compelling content: Discover the secrets to creating engaging content that resonates with your audience and drives action.Boost brand awareness: Explore strategies for making your brand stand out in the crowded online space.Drive conversions: Master the art of turning website visitors into loyal customers or engaged followers.Measure success: Uncover the essential metrics that track your digital marketing efforts and demonstrate their impact.
Who this course is for
This course is suitable for students of management, commerce and individuals with little to no prior experience in digital marketing who want to gain foundational knowledge and practical skills in digital marketing.
if you are a seasoned entrepreneur, a curious marketing enthusiast, or someone looking to take your career to the next level, this course is for you.
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