Digital Marketing 101 by Amadin Emmanuel

What you'll learn

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Build ideal customer personas and map out high-converting customer journeys for any business.
Create, launch, and optimize profitable Facebook & Instagram ad campaigns using Meta Pixel and retargeting.
Set up and manage high-converting TikTok ad campaigns using TikTok Ads Manager
Build automated email marketing workflows, manage subscriber lists, and master Mailchimp.
Requirements

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No prior digital marketing experience needed - this course covers everything from scratch!
A computer or smartphone with an active internet connection.
A desire to learn practical social media advertising, email marketing, and video editing.
Description

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Digital Marketing 101 is a practical, beginner-friendly course designed to give you the knowledge, skills, and confidence needed to successfully market a business, product, service, or personal brand online. Whether you are completely new to digital marketing, a business owner looking to attract more customers, a freelancer, content creator, or an aspiring digital marketer, this course provides a strong foundation that you can apply immediately.You'll begin by learning the fundamentals of digital marketing and understanding the customer journey-from discovering a brand and developing interest to taking action and becoming a loyal customer. You'll learn how to

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identify your target audience, create relevant content, and develop marketing strategies that attract attention and encourage engagement.The course also covers Facebook and TikTok advertising, helping you understand how to create high-performing ads, reach the right audience, generate leads, and drive conversions. You'll gain practical experience creating engaging video content using CapCut, including editing social media videos, advertisements, and promotional content.You'll also explore email marketing, learning how to create campaigns, manage audiences, nurture leads, and use automation to engage customers consistently.By the end of Digital Marketing 101, you'll have practical, real-world skills to build your online presence, attract potential customers, increase engagement, generate leads, and grow your business or personal brand in today's digital marketplace.
Beginners wanting to master digital marketing, Facebook/TikTok ads, email marketing, and video editing.,Small business owners, entrepreneurs, and freelancers looking to grow their sales online.,Content creators and aspiring marketers seeking practical, real-world marketing skills.
Homepage

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