Digital Marketing and GDPR (data protection)

Applying GDPR (data protection) on digital marketing methods
What you'll learn:
Analyze the Reasons for Establishing GDPR
Examine What GDPR Provides for EU Citizens
Propose a Basic GDPR Implementation Methodology for an Organization
Analyze Main Methods of Digital Marketing
Highlight How Personal Data Is Linked to Digital Marketing Methods
Propose GDPR Application Methodologies per Digital Marketing Method
Requirements:
There are no requirements or prerequisites for taking this course
Description:
Explore the intricate balance between effective digital marketing strategies and compliance with the General Data Protection Regulation (GDPR). This course delves into the fundamental principles of GDPR, equipping marketing professionals with the knowledge and skills to navigate the evolving landscape of data protection laws.Course Overview:1. Introduction to GDPR and Data ProtectionUnderstanding the Need for GDPREvolution of Data Protection LawsKey Principles of GDPR2. GDPR Rights and Protections for EU CitizensIndividual Rights under GDPREmpowering Users with Control over DataPrivacy by Design and Default3. GDPR Implementation Methodology for OrganizationsData Auditing and MappingDeveloping GDPR Policies and Procedures4. Technical and Organizational Measures for GDPR ComplianceTechnical Measures: Encryption, Pseudonymization, and Security AssessmentsOrganizational Measures: Data Protection Officers, Impact Assessments, Documentation5. Overview of Digital Marketing MethodsCompany WebsiteEmail MarketingSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Mobile MarketingAffiliate Marketing6. Linking Personal Data to Digital Marketing MethodsWhich are the personal data in DM Methods7. GDPR Application Methodologies for Digital MarketingImplementing GDPR in DM methods9. Continuous Compliance and UpdatesStaying Current with GDPR ChangesDeveloping a Culture of Continuous ComplianceThis course is designed to provide a holistic understanding of GDPR compliance in the context of digital marketing, covering legal, technical, and practical aspects. Each module contributes to the overall goal of equipping participants with the knowledge and skills to navigate the regulatory landscape and implement ethical and lawful digital marketing practices.Who Should Enrolligital MarketersBusiness OwnersStudentsDigital Marketing Enthusiasts InfluencersSocial Media UsersWebsite creatorsAffiliate marketers
Who this course is for:
Business Owners
Digital Marketers
Affililiate Marketers
Website creators
Marketing Students
Digital Marketing enthusiasts
Social Media users
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