Digital Marketing Theory A Beginner's Marketing Course

What you'll learn
Understand key digital marketing concepts and terminology
Build an integrated online marketing plan from scratch
Apply SEO, social media, email marketing, paid ads, and content marketing
Analyze target audiences, competitors, and create buyer personas
Calculate important marketing KPIs like ROI, CR, CPA, and ROAS
Learn through a practical case study with downloadable ebooks
Requirements
No prior marketing experience required
Description
Digital Marketing Theory: A Beginner's Marketing CourseLearn Digital Marketing Words And Start Building an Integrated Online Marketing Plan for Your Business Today (+ Ebooks)Unlock the World of Digital Marketing - Even as a Complete BeginnerHave you ever felt lost in the sea of marketing terms? Or wanted to launch your first online campaign but didn't know where to start? You're not alone.Digital Marketing Theory is a beginner-focused course designed to help you finally understand digital marketing - and apply it practically. With just 2 hours of video lessons and downloadable ebooks, you'll get everything you need to build your first integrated marketing plan with confidence.Why This Course?Perfect for Beginners - No prior marketing experience needed. We break down every term and concept in plain language.Practical & Hands-On - Learn through a real-world case study that guides you from strategy to execution.able Ebooks - Glossaries, formulas, and templates that make learning faster and easier.Proven Credibility - Join over 100,000 students who have already trusted our Marketing and Project Management courses.Flexible Learning - Learn at your own pace, anywhere, anytime on Udemy.What You'll Learn1. Introduction1.1 The Digital Marketing Ecosystem - Understand the big picture of digital marketing and how SEO, social media, email, ads, and content work together.1.2 Information about the Practical Part + Ebook Glossary - Learn how to use the case study and ebooks to make concepts stick.2. Digital Marketing Introduction2.1 Introduction to SEO - Basics of keywords, on-page/off-page optimization, and how to make your website visible.2.2 Introduction to Social Media Marketing - Leverage Facebook, Instagram, LinkedIn, and TikTok for engagement.2.3 Introduction to Email Marketing - Write emails that convert and build long-term customer relationships.2.4 Introduction to Paid Ads - Learn Google Ads, display advertising, targeting, and bidding strategies.2.5 Introduction to Content Marketing - Plan, create, and promote content to attract and retain customers.3. Digital Marketing Strategy3.1 Target Group Analysis - Define and understand your audience to craft precise campaigns.3.2 Competitor Analysis - Spot gaps and opportunities by analyzing competitors.3.3 SWOT Analysis - Identify strengths, weaknesses, opportunities, and threats.3.4 What are Personas? - Create buyer personas to target your ideal customers effectively.4. Marketing Terms You Need to Know4.1 The Customer Journey - Map touchpoints from awareness to purchase.4.2 Traffic, Conversion & Engagement - Understand and optimize key marketing metrics.4.3 Influencer Marketing - Learn how influencers can grow your brand.4.4 Influencer Marketing Costs (Short Ebook) - Budget your collaborations effectively.5. Important Marketing KPIs5.1 ROI - Measure campaign profitability.5.2 Conversion Rate (CR) - Track and improve website or landing page conversions.5.3 Cost per Action (CPA) - Calculate acquisition costs for leads or customers.5.4 ROAS - Return on advertising spend for better campaign decisions.5.5 Cost-Revenue Relation (CRR) - Understand marketing spend vs. revenue for sustainable growth.6. Digital Marketing Case Study6.1 Practical Case Study Introduction - See theory in action.6.2 Target Audience & Channels - Learn how to define and reach the right audience.6.3 Customer Journey - Optimize touchpoints for better conversions.6.4 Calculations of Key Metrics - Apply ROI, CR, CPA, and ROAS in a practical example.No jargon, no fluff - just actionable knowledge you can use today.Take the First StepStop feeling overwhelmed by marketing terms. With Digital Marketing Theory, you'll gain confidence, practical skills, and a clear path to building your first online marketing plan.Start learning today!
Who this course is for
Beginners in digital marketing
Small business owners launching online campaigns
Professionals wanting to add marketing skills to their toolkit
Anyone looking for practical, hands-on digital marketing knowledge
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