Employer Attractiveness from the Perspective of Different Generations: Unity Instead of Differences (essentials) by Katharina Sachse, Claus-Peter Heinrich, Silke F. Heiss
English | November 27, 2025 | ISBN: 3662724219 | 90 pages | True ePUB, PDF | 3.21 Mb
The discussion about generational differences in the workplace is omnipresent-often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change.
Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive-regardless of employee age. The book offers practical recommendations for sustainable human resource management-beyond generational myths.
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