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Financial Times Briefing on Management Communication

voska89

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Gordon Adler, "Financial Times Briefing on Management Communication"
English | 2011 | pages: 193 | ISBN: 027373637X | PDF | 2,9 mb
A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business​

This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.
It will show you how to:
§ adopt a communications mindset
§ accept responsibility for your communication
§ take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too
§ develop a simple, focused communication strategy
§ ensure that strategy is aligned with company strategy
§ take account of the interests, needs and language of your audience
§ make communication compelling, continuous and credible
This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.

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