Global Logistics and Supply Chain Management by Mason Harris
English | September 15, 2023 | ISBN: 1682858022 | 368 pages | PDF | 16 Mb
Marketing has a strong influence on the management of a firm, internal and inter-firm relationships, and the supply chain. As a business philosophy, marketing guides firms to achieve customer satisfaction at a profit in a coordinated manner. Marketing represents a fundamental set of values and beliefs about the importance of the customer that guide firms in their daily operations. It also provides a philosophical foundation for human behavior within a firm. In other words, marketing as a business philosophy guides a firm's actions to develop, maintain, and enhance inter-firm relationships to satisfy customers. Marketing is also a necessary component for implementing supply chain management. One of the key elements in supply chain management implementation is partnership with compatible corporate philosophies, particularly for key relationships. Marketing should be the compatible philosophy among supply chain partners, so all partners strive to satisfy customers at a profit through inter-functional coordination within and among supply chain partners. Thus, under compatible marketing philosophies, supply chain partners become more willing to be efficient and effective toward a common goal: customer satisfaction at a profit. Effective supply chain management requires all partners to build and maintain close, long-term relationships. Successful supply chains rely on forming strategic partnerships, meaning long-term inter-firm relationships with trading partners. Efficient supply chain management is crucial for survival and success in a turbulent world. The current economic crisis further increases its importance. The objective of this book is to identify global supply chain management challenges and their solutions. This book is comprised of seven chapters.
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