How to Manage Your Global Reputation By Michael Morley
2002 | 240 Pages | ISBN: 0333987772 | PDF | 2 MB
This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation.
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