How to Score in Hollywood Secrets to Success in the Movie Business

How to Score in Hollywoodreveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions-from development to release-help filmmakers minimize risks and maximize returns.
How to Score in Hollywoodreveals the secrets to a movie's success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions-from development to release-help minimize risks and maximize returns. Armed with audience insights and data-driven strategies, Goetz demonstrates how every film should make money when made and marketed for the right price.
Key insights include:
Recognizing what constitutes a big idea and developing it thoughtfully to set the foundation for success.Identifying the reason why a movie should exist and what it uniquely brings to the...

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