How to Use Generative AI for Sales and Marketing

Boost sales and marketing performance using AI tools to work faster, personalize content, and improve results.
What you'll learn
Identify key ways AI supports sales and marketing tasks.
Use AI tools to research customer profiles and buyer personas.
Generate detailed prospect lists using AI-powered data insights.
Write personalized outreach emails for different roles and industries.
Summarize sales calls and create follow-up messages using AI.
Produce first drafts of campaigns, including ads and email content.
Adapt one message for multiple audiences and communication channels.
Create A/B test variations for marketing copy and headlines.
Analyze AI-generated results to improve campaign performance.
Build a reusable set of AI prompts for daily use.
Apply AI tools to save time and increase productivity.
Integrate AI workflows into existing sales and marketing strategies.
Requirements
Basic understanding of sales and marketing concepts (e.g., outreach, campaigns, customer profiles).
Familiarity with common digital tools (email, social media platforms, CRM systems).
A computer or laptop with internet access.
Access to at least one AI tool (e.g., ChatGPT, Microsoft Copilot, or similar). Free versions are sufficient for practice.
No prior AI experience required.
Description
This course includes downloadable course prompt files to support your learning experience.How to Use Generative AI for Sales and Marketing is a practical and results-focused learning experience that helps you use artificial intelligence to boost productivity and performance in sales and marketing tasks. You will explore how AI can simplify your daily work, from writing outreach emails to refining campaign copies and generating new ideas.You will discover how to use AI as a powerful assistant for research, content creation, and communication. Instead of spending hours on repetitive work, you'll learn how to quickly generate drafts, tailor messages for specific audiences, and test different versions to see what performs best. Each lesson provides ready-to-use prompts that you can apply immediately, giving you practical tools that make your workflow faster and more effective.Throughout the seven focused lessons, you'll learn how to research ideal customer profiles, craft personalized outreach messages, summarize sales calls, and create campaign materials for various channels. You will also learn how to adjust tone, wording, and structure to connect with different audiences while maintaining a consistent brand voice.By the end, you will have a complete prompt toolkit that integrates smoothly into your existing process. This will help you produce higher-quality content in less time, increase personalization on a scale, and improve results across sales and marketing activities. You will walk away with the skills to work smarter, communicate more effectively, and stay ahead in an AI-powered business environment.In this course, you'll learn how to:Identify key ways AI supports sales and marketing tasks.Use AI tools to research customer profiles and buyer personas.Generate detailed prospect lists using AI-powered data insights.Write personalized outreach emails for different roles and industries.Summarize sales calls and create follow-up messages using AI.Produce first drafts of campaigns, including ads and email content.Adapt one message for multiple audiences and communication channels.Create A/B test variations for marketing copy and headlines.Analyze AI-generated results to improve campaign performance.Build a reusable set of AI prompts for daily use.Apply AI tools to save time and increase productivity.Integrate AI workflows into existing sales and marketing strategies.This course includes:67 minutes of video tutorials9 individual video lecturesPrompt files to follow alongCertificate of completion
Who this course is for
Sales representatives and account managers looking to save time on outreach, follow-ups, and prospect research.
Business owners and entrepreneurs wanting to boost productivity.
Customer support teams seeking ways to summarize calls, craft responses, and maintain consistent communication.
Anyone curious about AI in business.
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