LinkedIn for More Leads Masterclass B2B Lead Generation

What you'll learn

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Build a repeatable weekly LinkedIn rhythm that brings leads in month after month, instead of posting whenever you remember to
Tell the difference between what LinkedIn rewards now and what is quietly killing your reach
Turn your profile from a CV into a landing page, including the headline, photo, banner, About and Featured sections
Pick a lane that both your audience and the algorithm can recognise you for
Write posts only you could write, using your own opinions, data and results rather than advice anyone could generate
Find the right people using LinkedIn's free targeting options, including event attendees, group members, profile viewers and the followers of people your buyers
Send connection requests and open conversations that get a genuine response, without pitching or automating
Scale what is working with lead magnets, Sales Navigator and LinkedIn ads built as a system rather than a one-off boost
Requirements

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A LinkedIn account. A free one is enough to do most of what's covered
You sell to other businesses, or you're responsible for bringing in B2B leads
No prior experience with LinkedIn lead generation needed. If you've been posting and getting nothing, you're in the right place
Sales Navigator and LinkedIn Premium are covered, but neither is required. Everything essential can be done on the free account
Description

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310 million people use LinkedIn every month. Your next customer is almost certainly one of them. They are searchable, targetable and reachable in ways no other platform comes close to.
So why does LinkedIn generate nothing for most businesses?
Because they are still doing what worked three years ago on a platform that has changed underneath them. They post occasionally. They send connection requests with a pitch attached. They automate their outreach and wonder why nobody replies. LinkedIn is full of that right now, and it is good news for you. When everyone else sounds like a machine, showing up as a real human with something worth saying is enough to stand out.
This course shows you how.
What you will build
A repeatable weekly system, in 17 steps, across four areas.
Mindset
1. Stop chasing virality
2. Give more than you take
Profile 3. Your headline
4. Your photo
5. Your banner
6. Your About section
7. Your featured section
Content 8. Pick a lane
9. Create content only you can create
10. Comment, don't just post
11. Disagreement is a gift
Finding and reaching the right people 12. Find the right people
13. Send requests with intention
Scaling it 14. Have real conversations
15. Lead magnets
16. Sales Navigator
17. Ads
You finish with a weekly rhythm: time for giving, time for creating, time for reaching out, time for the conversations that turn into business. Not a one-off burst. A system that builds month after month.
Who this is for
Leaders and professionals in B2B businesses who need LinkedIn to bring in leads, not impressions. Anyone posting consistently and getting nothing back. Consultants and business owners who know their buyers are on LinkedIn but have no system for finding them.
This is not for B2C businesses, job seekers, or anyone looking for automation tools and growth hacks.
About your instructor
I have spent more than 20 years in B2B lead generation and generated over 2 million leads. I built a seven-figure agency and sold it, then scaled a second business to eight figures. I have won 16 awards for my work.
Everything in this course is what I do for clients and what I do on my own LinkedIn account.
Who this course is for

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Leaders and professionals in B2B SMEs who need LinkedIn to bring in leads, not just impressions
Anyone posting consistently on LinkedIn and getting nothing back from it
Business owners and consultants who know their buyers are on LinkedIn but have no system for finding them
People who have been told to automate their outreach and suspect it isn't working
Anyone responsible for B2B lead generation who wants a repeatable weekly rhythm rather than a one-off burst
Homepage

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