Regina Luttrell, "Social Media: How to Engage, Share, and Connect"
English | ISBN: 1538110792 | 2018 | 248 pages | PDF | 20 MB
Updated to reflect the latest technological innovations―and challenges―Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers:
- a thorough history of social media and pioneers of the field;
- chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others;
- discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
- real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
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