Social Media Marketing 101 Facebook Marketing and Paid Ads

What you'll learn
Understand the difference between organic social media posting and intentional, goal-driven marketing.
Learn how to define, research, and create detailed Customer Avatars/Personas to ensure your content and ads are seen by the right people.
Set up and fully optimize a high-quality Facebook Business Page and connect it to an Instagram Professional Account.
Become comfortable using the Meta Business Suite and the powerful Meta Ads Manager-the professional control center for all Meta advertising.
Learn how to plan engaging, value-driven content (images, videos, text) using a content calendar to build an organic following.
Understand the essential hierarchy of Ads Manager: Campaign → Ad Set → Ad, and how to correctly set up your Business Manager and Ad Accounts.
Learn what the Meta Pixel is, why it is critical for measuring success, and get hands-on experience installing it on a website.
Know which of Meta's 11 campaign objectives (e.g., Traffic, Leads, Sales, Engagement) is the correct choice for any business goal.
Pinpoint potential customers using Meta's vast database of interests, demographics, and behaviors.
Learn the AIDA formula for writing persuasive ad copy and apply best practices for designing scroll-stopping ad images and videos.
Master the art of Split Testing (A/B testing) different audiences, creatives, and offers to systematically discover what drives the lowest cost results.
Requirements
No Prior Marketing Experience: You do not need a degree or any background in marketing, advertising, or business.
No Experience with Ads Manager: The course is designed to be your first guide to navigating and using the Meta Ads Manager.
Description
Are you tired of posting content that gets zero reach? Do you feel overwhelmed by the complexity of the Meta Ads Manager and the money you might be wasting? This course is your complete, step-by-step guide to mastering Facebook and Instagram advertising-starting with the fundamentals and finishing with your first profitable ad campaign.
We eliminate the confusion, skip the fluff, and focus only on the actionable strategies used by professional digital marketers to drive real sales, leads, and traffic. By the end of this training, you will be able to confidently set up, launch, and optimize paid ad campaigns on Facebook and Instagram for any business.
Learn and Launch Your First Profitable Meta Ads Campaign Today
• MASTER the complex Meta Ads Manager platform and its essential tools, like the Meta Business Suite and Meta Pixel.
• BUILD high-converting Custom Audiences (website visitors, customer lists) and powerful Lookalike Audiences to reach millions of new, qualified prospects.
• CREATE compelling ad creatives and persuasive ad copy using the AIDA framework that makes people stop scrolling and click your ad.
• ANALYZE your campaign performance using key metrics (ROAS, CPA, CTR) to confidently kill underperforming ads and scale the winners.
• DEVELOP a full-funnel strategy-from brand awareness (top-of-funnel) to direct sales conversions (bottom-of-funnel).
Who Is This Course For?
• Small Business Owners & Solopreneurs who want to stop wasting time boosting posts and start running profitable ads themselves.
• Aspiring Digital Marketers & Freelancers looking to gain a highly in-demand, technical skill for their resumé and portfolio.
• E-commerce Store Owners who need a clear, actionable plan to drive qualified traffic and sales using the Meta platform.
• Marketing Professionals who need a quick, up-to-date refresher on the ever-changing Meta Ads Manager interface and best practices.
Requirements
• A Desktop or Laptop Computer (required for navigating the Ads Manager).
• A Personal Facebook Account (required to set up a Business Manager).
• A willingness to spend a small test budget (e.g., $50-$100) to practice the hands-on ad creation lessons.
• No prior experience with Facebook Ads is required. We start from the very beginning!
Who this course is for
This course is designed for anyone who wants to learn how to generate real-world business results using the Facebook and Instagram platforms-moving beyond simple posting to running profitable ad campaigns.
If you have a product, service, or brand you want to promote, and you are ready to learn the exact steps to leverage Facebook and Instagram's powerful paid advertising system, this course is for you.