Free Download Social Science Methodologies for Management Research: From Philosophy to Practice in the AI Era
English | 2026 | ISBN: 9819543177 | 335 Pages | PDF EPUB (True) | 71 MB
This textbook serves as a comprehensive guide through this complex terrain of research in the discipline of management. It starts by exploring the philosophical foundations of research, specifically ontology and epistemology, developing a robust base for grasping how knowledge is constructed in management. The book then proceeds into practical methodologies, furnishing a clear roadmap through qualitative, quantitative, and mixed methods approaches, research design, and data analysis. It explores key concepts such as hypothesis development, validity, reliability, and ethical considerations, ensuring that researchers are provided with the methodologies to pursue meaningful and rigorous studies.
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