Sustainable Marketing: A Value-based Approach
English | 2026 | ISBN: 3032164974 | 168 Pages | PDF EPUB (True) | 35 MB
Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, communicating, and delivering sustainable customer value, it positions sustainability as a core driver of long-term competitive advantage. Dr. Dobromir Kirilov Stoyanov develops a value-based perspective that connects businesses, policymakers, and society in a shared effort to generate positive social and environmental impact.
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