Sustainable Marketing and Customer Value
English | 2023 | ISBN: 1032002441 | 345 Pages | PDF (True) | 9 MB
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity.
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