The Future of Online Targeting: Driving Sustainable Growth with First‑Party Data
English | 2026 | ISBN: 3658515406 | 150 Pages | PDF EPUB (True) | 4 MB
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and decision makers who need to build sustainable digital advertising and data strategies.
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