The Metaverse Evolution: Integrating Big Data Analytics in Marketing and Supply Chain Management
English | 2026 | ASIN: B0H13VPR2Q | 353 Pages | PDF EPUB (True) | 11 MB
Beginning with the foundational architecture of the Metaverse and its influence on evolving consumer behaviour, the book transitions into the practical application of Big Data Analytics for demand forecasting, logistics optimisation, and customer engagement. It examines the use of virtual reality (VR) in supply chain design, artificial intelligence and deep learning for predictive analytics, and the implementation of cybersecurity, governance, and data privacy frameworks within immersive digital platforms.
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