The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions:
Leveraging Urgency to Influence Customer Decisions
English | 2023 | ISBN: 1264278233 | 231 Pages | MOBI EPUB (True) | 1 MB
Scarcity isn't just one of the key principles of influence, it's arguably the most powerful-invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.
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