Udemy - Luxury Automotive Marketing and Management - Part 2

What you'll learn
What distinguishes the Luxury Automotive sector from the volume one
Key trends in the Luxury Automotive industry
Recent market dynamics between technology and diversification
Case Studies
Requirements
Some previous study in business might help, but not specific knowledge is strictly necessary, the course is good for both experts who want to learn some more in-depth fact and figure, and complete beginners
The first part of this course can be helpful in gaining a full picture of the industry, but it is not strictly necessary to understand this second one
Description
I have studied and worked in the automotive industry for years now. So, I decided to put together this course for everyone who is passionate about Luxury Automotive or might need some knowledge for work or university studies. This course is the result of research and consulting work that I have done with students in business and marketing university majors. Whether you are a beginner or an expert, you will find important insights about the trends and workings of this business, its strategies, and dynamics that are relevant to other sectors of luxury as well. The Luxury automotive sector is evolving rapidly and it has almost gone full circle since its birth. In a world where luxury is expanding and customer expectations are higher than ever, an automotive business cannot remain "just" about selling cars anymore. It is crucial then to understand how businesses evolved and where a manager can go to further improve the reach of a brand and create opportunities.This course will provide you with the knowledge to understand these different market dynamics, the strategies adopted by businesses, and how they impacted the customer journey. Most importantly, it will hopefully help you start your career in this business.
Who this course is for
To help framing and having a good understanding of the Luxury Car market, its businesses and strategies, how it became what it is today, and how it could evolve in coming years
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